NPD Trend Tracker: From seaweed muesli to the ‘world’s rarest’ jar of honey

A pot of honey selling for £1,300? Yep, that’s right. The True honey Co is bringing what it claims is the ‘world’s rarest’ jar of honey to consumers in the UK. Another new offering for British consumers lies in bircher muesli and pasta products, both made with seaweed. And over in Europe, Swedish plant-based seafood start-up Hooked is expanding into Germany. Scroll through the photo gallery for more…

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